In this article, we look into the benefits of having a website for your business.
1. Online Presence
Having a website removes the restriction of doing business just within your local area and allows anyone from around the world to be able to reach out to your business. As of Oct 2018, almost 4.2 billion people are active internet users and 3.4 billion are social media users. This is a potential market size you might not want to miss out.
Webpages with good SEO (Search Engine Optimization) will also show up in Google and Bing Search Result Pages. This is free marketing for any business.
2. Effective Marketing & Retail Channel
If you are running your own business, you can easily put up your latest offer, contact, product and service information for your customers to quickly access to. Having an online e-commerce channel will add more benefits, allowing direct payment and checkout with convenience.
3. Credibility & Trust
A business with website is more likely to gain a customer’s trust. It acts as a social proof for your business and influence their buying decision.
4. Lead Generation Funnel
A website can be used as a lead generation funnel where you can collect email addresses through online form. Marketers can use these email addresses to promote their products and services.