In this article, we will look at the top 5 free website plugins that any Brunei business websites should be using to effectively grow their website sales and engagement, whether you are selling products or services.
1. Google Analytics
This tool allows site admin or business owner to understand who their visitors are, the target audience and where they are coming from based on history data or in real-time. This information from Google Analytics will help them to understand their customer behavior better, measure goal and impact.
To install, simply head over to https://analytics.google.com. You just need to install a short code snippet inside your website content.
2. Social Proof
Adding real testimonials and proofs of customer sales & product engagements can help customers make better purchase decisions.
WordPress Strong Testimonials Plugin (Free): https://wordpress.org/plugins/strong-testimonials/
If you have tonnes of customer interactions daily, you can put them in good use by showing them off in your website in a popup notification style to other visitors using social proof plugin like Fomo.com. This significantly help customers build trust and confidence in your brand and company.
Fomo.com (US$27/month): https://fomo.com
3. Email Marketing
Don’t forget to put a newsletter signup form in your website to capture leads. This allows visitors to opt-in to your marketing email so they can be kept informed with your latest deals, promotions and news through email newsletter.
If you are worrying about how to build nice looking templates and send emails reliably to their inboxes (not “junkbox”) for your subscribers, you can use drag-and-drop email template engine from MailChimp to boost your customer engagement. It comes with a free plan for you to try too.
MailChimp (Free): https://mailchimp.com/
4. Checkout/Order Page
A business e-commerce website won’t be complete without a checkout page for customer to confirm products/services, receive invoice and make payment. Brunei businesses can choose to accept credit card (Visa, MasterCard & AMEX) payment online or cash on delivery. The commonly used Internet payment gateways in Brunei are Baiduri Payment Gateway System (BPGS), BIBD MasterCard Internet Gateway Service (MiGS) and Baiduri MerchantSuite.
Some merchants with foreign bank accounts have high rate of success to integrate PayPal to their checkout system for accepting and withdrawing international credit/debit card payments online. Currently, Brunei users can only receive and spend PayPal payments but not withdraw.
For WordPress users, you can install WooCommerce plugin (Free) that can support multiple payment methods: https://wordpress.org/plugins/woocommerce/
5. WhatsApp Chat Widget
Over 80% of Brunei mobile phone users are using WhatsApp in a daily basis for personal and work. Having a WhatsApp chat widget that allows visitors to directly WhatsApp message/call your business is a no-brainer. This can help you double your visitor engagement. ChatFlow.io is able to do this perfectly and currently can also support up to 4 messaging apps: Facebook Messenger, WhatsApp, Email and Phone Call.
ChatFlow.io (Free): https://chatflow.io